Capital & Partnerships

Investor Relations

Parachute is creating an entirely new category: Protective Fashion. We are currently accepting angel investment inquiries for our early-stage growth round.

Joseph Shenton - Founder & CEO, Parachute USA

Founder & Track Record

Joseph Shenton: Proven Bootstrap Execution

Six years ago, Joseph started a furniture company in the UK with just $5,000. Today, after several years of grueling bootstrapped growth, that company generates $10,000,000 in annual revenue , employs over 60 full-time staff and has 4 large stores (over 250,000 sqft in total) in the north of England.

Bootstrapped

$5K → $10M/yr

Joseph James Furniture Outlet

Georgetown

$20,000 Win

Bark Tank 2025

Retail Foundation

Joseph James Furniture Outlet Experience

Proven capability scaling physical retail, supply-chains, and multi-million pound inventory across 4 major department store locations.

Joe Shenton with Mayor & Mayoress outside Joseph James Furniture Outlet

Launch with Mayoress Cllr Jeanette Banks

Inside 80,000 sq ft Showroom

80,000 sq ft High-Velocity Retail

Landmark Building Revitalisation

Revitalising Landmark British Sites

Featured in Liverpool Echo & UK National Press

“Two mates bring the ‘TK Maxx of furniture’ to Merseyside town...”

View Press Blog →

Macro Landscape

The $80 Billion Healthcare Crisis

61M+

US Senior Demographics (and growing)

Americans aged 65 and older represent the fastest-growing demographic, expanding by ~1 million people every year.

1 in 4

Seniors Fall Annually

Over 15 million senior falls occur every year in the US, with average emergency hip fracture costs exceeding $50,000 per incident.

98%

Market Unpenetrated

Only 2% of seniors adopt ugly medical devices. Parachute unlocks the other 98% with fashionable, discreet apparel.

MARKET OPPORTUNITY & TAM ANALYSIS
TAM $35B SAM $10B SOM $60M 65M SENIORS × $500 AOV 20M SENIORS × $500 AOV 50% IN OUTERWEAR CLIMATE + 40% SUFFICIENT INCOME 120,000 CUSTOMERS IN 4 YEARS 0.6% OF SAM
65M+
US SENIORS
860M GLOBAL SENIORS
Worldwide addressable population
860M GLOBAL SENIORS

Confidential Inquiries

Connect with the Founder, Joseph

Angel investors are invited to submit the inquiry below to request our confidential pitch deck and cap table overview.