Careers
We are redefining senior safety by building discreet, elegant fall protective apparel that empowers older adults to live active, confident lives.
Leadership & Vision
Joseph Shenton: CEO & Founder
Joseph Shenton founded Parachute USA following a deeply personal conviction: after his grandmother Norma fractured both wrists in a garden fall and refused stigmatizing medical equipment, he set out to blend biomedical protection with timeless luxury fashion.
In addition to Parachute, Joseph has bootstrapped a UK furniture business from a modest $5,000 starting capital to a thriving $10,000,000 annual enterprise employing 60+ people. Founded back in 2019 in a small storage unit, today the furniture company has 4 huge showrooms in the north of England. He brings that proven operational grit, product obsession, and commercial focus to solving America's $80 billion senior fall epidemic.
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We are expanding our teams across textile design, biomedical engineering, digital growth, and American manufacturing.