Our Purpose & Heritage

Create fall protection apparel for seniors, that seniors actually want to wear!

Founded by Joseph Shenton after seeing his grandmother suffer a painful fall.

Inspiration

Our Founder's Nana - Norma

Fell while gardening & refused ugly medical devices

ORIGIN

His Nana didn't want to wear the ugly and stigmatized existing fall protection

In 2018, my nana, Norma, suffered a terrible fall while gardening outside, fracturing both of her wrists. Even after this traumatic experience, she adamantly refused to wear any of the currently available protective devices.

They were bulky, humiliating, and came with a medical stigma. My nana is 80 years old, and she still takes immense pride in how she dresses. Why should safety require forfeiting dignity?

I realized the industry didn't have a science problem. Existing fall protection solutions could reduce the risk of fracture by 70%. It had an adoption problem. Only 2% of over 65s ever wore them. Parachute was created to increase adoption through style and discretion.

70%

Reduced risk of fracture by wearing a Fall Protection aid

2%

of Seniors currently wear a Fall Protection aid

Recognition

Georgetown University's $20,000 Prize

In November 2025, our Founder, Joseph Shenton, pitched Parachute in Georgetown University's prestigious startup pitch competition, Bark Tank. He won $20,000 which he put straight into product development to bring Parachute to life!

The judges recognized what he already knew: the market for dignified fall protection is real, the need is urgent, and Parachute is uniquely positioned to lead it. You can watch a video of the $20,000 winning pitch below

$20,000 Prize, Bark Tank 2025
Awarded by Ted Leonsis, billionaire founder of Monumental Sports & Entertainment (owner of NBA's Washington Wizards, NHL's Washington Capitals, and Capital One Arena)

November 2025

Bark Tank Prize

Joseph Shenton receiving Georgetown Bark Tank Award

Made in USA

Mountain Home, Arkansas

Where every Parachute coat is hand-crafted

Craftsmanship

Hand-crafted in the Heart of America

Every Parachute coat is hand-crafted in Mountain Home, Arkansas, at a family-owned manufacturing facility with decades of experience in precision outerwear construction.

We chose domestic manufacturing deliberately. It lets us maintain strict quality control, support American workers, and ensure every coat meets our exacting standards before it reaches your doorstep.